The next phase is to become a product-led sales company to achieve an exponential growth rate.Īdding a layer of product-led sales to the mix can increase your free-to-paid conversion by 3.5x, making product-led companies grow faster than traditional sales or marketing-led companies.
It's a superpower you unlock when established and need a boost to reach your lofty revenue goals. Right? What's happening is the evolution of PLG. You create a product, make the whole experience as self-service as possible, focus on creating an incredible customer success experience, and become the next Slack. So what gives? Doesn't that defeat what we know about the PLG formula?
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